Services
Wetix has developed a 360° expertise in ticketing to support organizers of sports and cultural events.
From defining ticketing policies to on-site operational management, all of our services are offered white-label, tailored to your specific needs.
Ticketing Consulting & Strategy
We support you in defining your ticketing offers to meet your attendance and revenue objectives.
- Definition of the offer, pricing strategy, and assistance in identifying sales rhythms and ticketing projections.
- Creation of a ticketing matrix that provides an overview of potential ticket revenue.
- Sales tracking and recommendations for promotional actions and digital campaigns.
- Post-event ticketing analysis.
Our industry experts work with your teams to optimize revenue and attendance.
Ticketing Management
Our expertise spans before, during, and after ticket sales, covering all steps of ticket management, from configuring the solution (both back-office and front-office) to sales tracking.
Back-Office Ticketing Management
- Session creation
- Pricing table configuration
- Ticket template configuration
- Management of reserves (contingencies)
- Updating configuration documents with the ticketing manager
Front-Office Ticketing Management
- Catalog configuration in the Front-Office View (FOV)
- Customer journey management
- Implementation of tagging plans
- Content writing and wording evolution
- Configuration of promotional offers
- Configuration of sales rules
- Configuration of pricing tables
Ticketing plans management
- Seat check (seat and numbering verification on-site)
- Verification of site configuration in the back-office
- Category setup (sectorization)
- Access management and optimization of the spectator experience
Quota management
- Commercial capacity optimization
- Management of partner tickets and invitations
- Optimization for televised viewing (audience facing the camera)
Sales Tracking
- Real-time and ad-hoc reporting production
- Sales analysis
- Tracking of payments and refunds
- Analysis of ticketing site performance
Sales Development
- Setup of specific pricing
- Management of reserves
- Content validation (proofreading)
- Mandate management
Marketing Consulting & Solutions
With our expertise covering consulting and the implementation of tailor-made digital promotion strategies, through the activation of direct marketing channels (CRM) and media buying, we address your challenges around brand awareness, engagement, and conversion. The ultimate goal: ensuring the growth of your sales and the attendance at your events.
